Nike Basketball enters the mobile space the first premier Nike mobile site.

Nike Basketball brings the online experience into a portable format. Featured items include:

• WEB > SMS Gateway
• Campaign Support
• Athlete Profiles
• Product Profiles
• Incoming Blog Feed
• The Family Application (.j2me/.prc/.jnbb) featuring updated NBA stat feeds
• J2ME Downloads
• Video Downloads
• Mobile Wallpapers
• Free Ringtones
• Retail Locator
• MMS/SMS support
• Handset Detection
• Dynamic Growth

A Web > SMS gateway is available within the mobile section of nikebasketball.com allowing users to enter into their cellphone number and receive a SMS containing a direct link to the mobile site.

Athlete Profiles of the past and present.

The mobile site pulls in a .xml feed from inside.nikebasketball.com powering daily posts about Nike’s premier athletes and footwear.

The Downloads section offers a series of free downloads ranging from player exclusive wallpapers, commercial video downloads, mobile ringtones, and .j2me applets.

Wallpapers are configured for various handset dimensions and served up based on handset detection.

The Nike Basketball Family JAVA application is a utility that brings the nikebasketball.com Family into a portable format. Users can explore the full Nike roster and locate similarities between each player profile - shoes, teams, allstar games, colleges, and hometowns. Each player profile also pulls in daily stat feeds from the latest NBA boards. The applet is available in Palm, Blackberry, and J2ME formats.

Downloadable .j2me applets allow users to view products at 360° rotations. Applets are built with Processing.

A Product Profile section features all of the latest products and their various colorways.

A Retail Locator is available where users can search for store locations via state and/or zipcode.