Rakim, Force, and Stardust…what could be better!
Prior to the launch of the Nike Basketball AF25 campaign, a section of nikebasketball.com was devoted towards the rich athletic history of Force. In order to tell this story successfully, an interactive feature and motion graphic video piece were developed. Through the use of vintage assests, a studio session with Hip-Hop legend Rakim, and the ever-so-talented Stardust the story of Force came to life.
This is a multi-channel story that expands into both the blog and mobile space. The blog tells the in-depth story surrounding each athlete and the mobile component provides a rich portable experience featuring profile stories, downloads, and more.
Users can interact with a 3-Dimensional timeline that features 25 years of Force athletes.
The Original 6, Patrick Ewing, and Charles Barkley are just a few of the signature Force athletes.
Each athlete has their own profile card featuring a bio section, product section and photo gallery.
The feature brings vintage print ads back into focus.
Video interviews are available with select players profiles, such as Amare Stoudemire, Carlos Boozer, JO etc… Additional coach/player commentaries can be viewed in the historical Force athlete profiles.
A Web > SMS gateway is present where users can submit their mobile number and receive a SMS containing a direct link to Force relevant content in the mobile space.
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