The new faces of Force go mobile.

The 34th Street FootAction billboard in NYC features a opt-in to mobile feature. Users who text into the program receive an SMS pointing to The Second Coming mobile site where the story unfolds.

A Web>SMS gateway is available within the ‘Second Coming’ feature of nikebasketball.com, which allows users to enter into their cellphone number and receive a SMS containing a direct link to the mobile site.

Past and present Force athlete profiles are featured.

Users can download ringtones, wallpapers, commercial videos, and .j2me applets from within the downloads section of the Second Coming feature. A Charity Ringtone featuring Juelz Santana’s signature ‘Second Coming’ track is also available.

An Air Force 25 product section explores the shoe through a series of multiple angled views and product callouts. A retail locator is also present where users can search by state and zipcode to locate a store that sells the AF25.

A downloadable .j2me applet of the AF25 allows users to view the product in a full 360° rotation. The applet was built in Processing.