The leading faces of the game are revealed.

The Second Coming is an interactive feature on nikebasketball.com. It is one part of a mult-channel campaign initiative supporting the ‘06/’07 Force initiative.

Online : Extensive video interviews with Nike’s top athletes tell the story of Force.

Mobile : A portable section of The Second Coming with exclusive downloads. read more »

Blog : Daily/Weekly posts containing exclusive athlete content.

Viral : Exclusive wallpapers and video assets are gathered by the community online and discussed on messagboards.

Broadcast : Selects from the exclusive ‘Game‘ footage made their way into Dave Mayer’s ‘Second Coming’ commercial.

Print : A print ad in Complex magazine supports the campaign.

Nike’s top athletes reminisce about the game. Athlete interviews include Rasheed Wallace, Shawn Marion, Jermaine O’neal, Steve Nash, Amare Stoudemire, LeBron James, Kobe Bryant, Chris Paul, Paul Pierce, and Tony Parker.

A Web>SMS gateway is available within the ‘Second Coming’ feature of nikebasketball.com, which allows users to enter into their cellphone number and receive a SMS containing a direct link to the mobile site. A ‘Second Coming’ charity ringtone was also served up in this area.