Supporting the release of the highly anticipated Zoom Kobe II.

The Zoom Kobe II feature on nikebasketball.com is a product centric piece. Messaging is kept short/simple to deliver a strong presentation without the excess components of storytelling. The online aspect is part of a multi-channel campaign that contains additional support in both the blog and mobile spaces.

Online : explains the product benefits.

Blog : provides in-depth coverage of Kobe Bryant appearances and sneaker release events.

Mobile : provides a portable version of the feature along with Kobe Bryant downloads (wallpapers/.j2me applets).

The visual direction of the online feature plays off the theme of the ‘Black Mamba’. Retail later on adopted this visual direction for their print displays.

Within the experience, users can view various angles of the Zoom Kobe II and learn more about the product benefits/technology.

A Web > SMS gateway is accessible from any point within the Zoom Kobe II experience. Here a user can submit their phone number and receive a SMS containing a direct link to relative Kobe Byrant content in the mobile space.