Joseph Cartman : Studio

Nike Zoom : Steve Nash Signature Session

July 16th, 2007

Nike Zoom Steve Nash

Quickness training with Phoenix Sun’s Guard Steve Nash.

 

Traveled up to Vancouver to shoot a signature move and training session with Steve Nash. The signature move was shot on a Phantom camera at 1000+ fps with the purpose of emphasizing the precision in Nash’s step. Nash also contributed to the project and walked through a series of training exercises that he does in order to remain the quickest in the League. The material captured was then incorporated into the Nike Zoom segment of Nike Basketball.

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Nike Zoom Steve Nash
Interview session with Steve Nash.

 

Nike Zoom Steve Nash
Interview session with Steve Nash.

 

Nike Zoom Steve Nash
Steve Nash introduces a drill.

 

Nike Zoom Steve Nash
Steve Nash performs a series of Hops and maintains balance.

 

Nike Zoom Steve Nash
The knife drill from overhead.

 

Nike Zoom Steve Nash
Switch directions drill from overhead.

 

Nike Zoom Steve Nash
The resolution of a stutterstep.

 

Nike Zoom Steve Nash
Ballhandling exercise.

 

Nike Zoom Steve Nash
Nash addresses the camera as he breaksdown a drill.

 

 

related content : Creative Direction, Motion, Nike, R/GA