Train to get quicker with Nike Zoom. Quick is Deadly.

Nike Zoom is a technology that enhances quickness. In order to tell this story, a concept was developed around training - training to become quicker. Working with the world’s quickest athletes and also a pro-athlete trainer, a Quickness Training program was established. This was an ‘extensive’ project with a lot of momentum behind it and contained the following core features:

• Cross-Category project : Basketball, American Football, European Football, Running, and Women
• Cross-Region project - Americas, Asia, Europe
• In-depth Player profiles
• Athlete Drills
• Athlete Signature Moves shot in slow-motion
• Athlete Signature Move breakdowns
• Product Profiles
• 3D Product renderings
• Unique 28-Day training program tailored for each category. Male/Female versions available where applicable.
• A fully customizable Flash module that can easily be tailored for each region’s needs.
• Multi-Channel project - mobile, online, retail, and traditional

Nike Zoom features athletes such as Steve Nash, LaDainian Tomlinson, Robhino, Jason Gardner, Asafa Powell, Sanya Richards, Adam Gaucher, and Pro-Trainer Matt James.

Users can explore 3D renderings of the product, where they can learn about the benefits of the Nike Zoom technology. The models can be rotated 360degrees and are also viewable in an exploded state exposing all the internal pieces of the product.

The Pro Access section of the module acts much like a channel guide giving the user instant access to signature moves, athlete interviews, and move breakdowns by the athletes.

A 28-day training regimen exists where users can train with the pros. All video is available for download in iPod, iPhone, PSP formats to take with you to the track, gym, court, or field.

A Web > SMS gateway is accessible from an point within the experience. Here a user can enter their phone number into the form and receive a SMS containing a link that points to relative content on mobile.nikezoom.com.

Nike Zoom Basketball on nikebasketball.com

Nike Zoom Soccer on nikesoccer.com

Nike Zoom Women on nikewomen.com