Supporting Kobe Bryant’s ‘Supernatural Asia Tour’ with a mobile QRCode strategy.

On last year’s Kobe Asia Tour, Kobe would spend time in-between events exploring the cities and greeting fans. In order to enhance the experience for fans this year, a QRCode t-shirt strategy was developed which would allow fans to connect to a corresponding mobile site where they could interact with Kobe content and downloads. The development of this project had a 2 day turnaround and needed to support 5 separate countries.

An early prototype sketch of the Kobe Asia Tour QRCode tshirt. Kobe’s traditional emblem rests on the front and the QRcode is largely displayed on the back.

Kobe holds the QRCode shirt up at the end of an event in Shanghai, China.

Kobe signs a QRCode shirt in a crowded intersection of Hong Kong.

At the 706 club in Beijing, China, Kobe signs a bunch of the t-shirts and throws them out to an invite-only-crowd.

Within the downloads section, a user can access over 12 Kobe Bryant wallpapers.

A photo gallery showcases Kobe Bryant at Team USA training in Las Vegas.

The Kobe Bryant Summer Skills Academy is featured in a photo gallery click-through.

A section devoted towards the Zoom Kobe II showcases the product at multiple angles and calls out its features.

Additional Kobe campaign content including videos can be found throughout mobile.nikebasketball.com » .

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