Designed for Sport. Remastered for Life. The global launch of nikesportswear.com.
The highly anticipated launch of NikeSportswear.com took place on 08.08.08 - on the eve of the Beijing Olympics.
NikeSportswear.com is a global site supporting over 16 different languages. The core infrastructure of the build is streamlined to allow global admin control and ease of future updates. Pages generated in html/AJAX allow for faster page loads, better SEO indexing, and better readability for this lifestyle brand. The base of the site content serves as a content nucleus powering other media channels such as mobile. Nike Sportswear is the first Nike.com site to support both eccommerce and Nike iD functionality in this new environment.
Current features include:
- Nike Sportswear product stories
- The NSW Collection
- The Nike Dunk Kicks Creator
- Monthly Nike Sportswear exclusive content and features
- Global Nike Sportswear event and product coverage
- Media Channel featuring audio, videos, and downloads
- Exclusive interviews with athletes, musicians, filmmakers, and more
- Boutique Locator
- Eccommerce and Nike iD Studio shop integration
- Mobile site
Products
Eight iconic product stories featuring: The Air Max 90, Nike Dunk, Air Force 1, Cortez, Windrunner, AW77, Eugene, and the T-Shirt. view »
Features
Monthly features premier Nike Sportswear content and products. view »
The NSW Collection
The pinnacle collection. view »
News and Events
Global coverage of news, events, products, and stories. view »
Media Channel
Unreleased Nike Sportswear audio, video, and downloads. view »
Boutique Locator
Locate Nike Sportswear retailers in key global cities. view »
Exclusive coverage of the 21 Mercer Street store opening in NYC. view »
Shop
Users can shop the Nike Sportswear product walls and shop exclusive Nike iD Studio products. view »
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