The Fall 2008 NSW Collection Look Book.
The NSW Collection showcases the elite pinnacle line of Nike Sportswear. The online Look Book premieres the limited edition print catalogue developed by Stüssy’s Paul Mittleman and Rob Abeyta Jr. The online adaptation plays off The Playmaker theme and presents all in a very easy to access design.
The Fall 2008 Collection
A rhythmic timeline of rotations controlled by a navigational shuttle allows users to scan through the catalog in one view port. Each product station is accompanied by color chips, descriptive text, and a fullscreen detail mode used to highlight the garment’s finer characteristics.
The Loopwheeler Collection
The unique story behind the Loopwheeler Collection is told through a series of photographs and text.
Written Essays
Written essays by Jason Jules, Datwon Thomas, Neville Wakefield, Konichi Nomura, and C.R. Stecyk are visualized within the Look Book.
Visual Essays
Visual essays from the catalogue showcase products in context. Tickers and LEDs bring the element of The Playmaker into position.
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