The NSW Collection showcases the elite pinnacle line of Nike Sportswear. The online Look Book premieres the limited edition print catalogue developed by Stüssy’s Paul Mittleman and Rob Abeyta Jr. The online adaptation plays off The Playmaker theme and presents all in a very easy to access design.

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The Fall 2008 Collection



A rhythmic timeline of rotations controlled by a navigational shuttle allows users to scan through the catalog in one view port. Each product station is accompanied by color chips, descriptive text, and a fullscreen detail mode used to highlight the garment’s finer characteristics.

The Loopwheeler Collection



The unique story behind the Loopwheeler Collection is told through a series of photographs and text.

Written Essays



Written essays by Jason Jules, Datwon Thomas, Neville Wakefield, Konichi Nomura, and C.R. Stecyk are visualized within the Look Book.

Visual Essays



Visual essays from the catalogue showcase products in context. Tickers and LEDs bring the element of The Playmaker into position.

There are currently over 4,000+ Nike Dunks in existence. Each with their own statement and inspiration. Kicks Creator is the ultimate Nike Dunk customization tool, where users can design their own Nike Dunks and place it into an online sneaker battle.

In the Kicks Creator, designers can select from a wide selection of colours, leathers, patterns, and graphics to customize their unique build. The project makes use of the Flash ActionScript 3.0 and PaperVision 2.0, which allows designers to view/rotate their Nike Dunk design in 3 dimensional space.

Once a design has been completed, it is submitted into the Gallery, where the design can battle against other designs. Users vote and the Nike Dunk is ranked in the Gallery grids. In just under a few weeks, over 1 million sneaker battles have taken place in the Kicks Creator.

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Battles



Customized Nike Dunk designs go up against one another in the Battles mode. Users place their vote on their favourite design and move onto the next battle. The top 5 designs are also represented on this screen. In just under a few weeks, there have been over 1 Millions Battles.

Gallery



The Gallery showcases user submitted Nike Dunk designs in their ranked positions. Users may click into each design to view in more detail.

Studio



In the Studio, designers begin their experience with classic or inspirational designs.

Upper/Lower Customization



The upper and lower of the Nike Dunk can be customized with a variety of colours and fitted with over 78 unique materials and leathers.

Laces, Labels, and Stitching



The Nike Dunk can be customized down to the lacing, tags, and stitching. Colour swatches throughout the customization process can be fine-tuned in the spectrum view mode.

Patterns



Designers can choose from over 124 patterns to apply to their creation. Patterns range from animal prints, to camouflage, to more modern based optics.

Graphics



Graphics ranging from athletic, shapes, and symbols can be painted into the design.

360° View



At any point in the design process, the Nike Dunk can be viewed/rotated in a full 360°.

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High Snobriety
Sneaker Freaker
Sole Collector

An iPhone/iPod Touch site and Mobile site were developed as a portable component of the nikesportswear.com global experience. Handset detection serves up the appropriate formats for iPhones, Blackberries, Smartphones, and Standard mobile devices. Datasets shared with the .com experience power the mobile feature allowing for one centralized management system. Over 16 languages are supported.

Media Channel

Exclusive Nike Sportswear videos.

Product Features

Eight iconic product stories featuring: The Air Max 90, Nike Dunk, Air Force 1, Cortez, Windrunner, AW77, Eugene, and the T-Shirt.

Fullscreen product image galleries.

Boutique Locator

Locate Nike Sportswear retailers in key global cities.

News & Events

Global coverage of news, events, products, and stories.

The highly anticipated launch of NikeSportswear.com took place on 08.08.08 - on the eve of the Beijing Olympics.

NikeSportswear.com is a global site supporting over 16 different languages. The core infrastructure of the build is streamlined to allow global admin control and ease of future updates. Pages generated in html/AJAX allow for faster page loads, better SEO indexing, and better readability for this lifestyle brand. The base of the site content serves as a content nucleus powering other media channels such as mobile. Nike Sportswear is the first Nike.com site to support both eccommerce and Nike iD functionality in this new environment.

Current features include:

• Nike Sportswear product stories
• The NSW Collection
• The Nike Dunk Kicks Creator
• Monthly Nike Sportswear exclusive content and features
• Global Nike Sportswear event and product coverage
• Media Channel featuring audio, videos, and downloads
• Exclusive interviews with athletes, musicians, filmmakers, and more
• Boutique Locator
• Eccommerce and Nike iD Studio shop integration
• Mobile site

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Products



Eight iconic product stories featuring: The Air Max 90, Nike Dunk, Air Force 1, Cortez, Windrunner, AW77, Eugene, and the T-Shirt. view »

Features



Monthly features premier Nike Sportswear content and products. view »

The NSW Collection



The pinnacle collection. view »

News and Events



Global coverage of news, events, products, and stories. view »

Media Channel



Unreleased Nike Sportswear audio, video, and downloads. view »

Boutique Locator



Locate Nike Sportswear retailers in key global cities. view »

Exclusive coverage of the 21 Mercer Street store opening in NYC. view »

Shop



Users can shop the Nike Sportswear product walls and shop exclusive Nike iD Studio products. view »

A teaser site devoted towards the highly anticipated launch of the Nike Sportswear line. Exclusive content and interviews provide a glimpse of what is to come.

Global Interviews from the May ‘08 Nike Sportswear launch in Beijing, China feature Hiroshi Fujiwara, Li Chen, Chun Xiao, Tetsu Nishiyama, Michael Lau, Waymon Wong, Son Dam Bi, Jang Hyun Hong, Paul Mittleman, Aaron Rose, Eddie Cruz, Robert Wilson, Noah Khoshbin,Todd Jordan, Pedro Gomez, Maurizio Ridolfo, Simon Beckerman, Michael Dupouy, Jason Jules, Carri Mundane / Cassette Playa, Alex Turnbull, and more.

Video footage featuring the Beijing House of Innovation, the Nike Sportswear Cable 8 showcase, and the Nike 6.0 BMX event.

Exclusive NYC product release schedules and events.

Exclusive Los Angeles product release schedules and events.

A glimpse at the soon to be unveiled 2008 Nike Sportswear product line.

Athlete photo catalog featuring Nigel Sylvester and others.

Visit mobile.nikebasketball.com on the iPhone/iPod Touch to view.

An iPhone/iPod Touch site was developed as a complimentary component to the Nike Basketball Team USAB exhibit happening in New York. The experience showcases exclusive content only viewable at the exhibit itself. The experience contains 5 segments :

The History

The History of Team USAB divided into 5 Chapters.

The Gallery

An extensive gallery featuring exclusive photos of Team USAB during training and game play.

Athletes

Team USAB Men’s and Women’s Nike players along with their up-to-the-minute stats, key facts, and team colorways. The Competition is also premiered.

Products

Product information, alternate views, and a large roster of team colorways/player exlcusives.

USAB Schedule

The complete Team USAB Summer ‘08 schedule.